Weekend Recap – Box Office Results – July 2-4 2010

Wow, what a weekend! But, the results are in…and the winner is…. Eclipse! As we predicted, Eclipse has held its ground a edged out The Last Airbender for the #1 movie in the world this weekend. Interestingly grossing a total of $69 million over the weekend, which happens to be just half a million more than it’s one day opening total gross (yea, wow indeed!) — bringing the week 1 gross total now to $169 million.

Coming in second place, as expected, was M. Night Shyamalan’s The Last Airbender, which never really stood a chance in-part from getting very poor reviews from critics, but more from being released in 1,300 less theaters than Eclipse. Rotten Tomatoes gave Airbender an 8, making it the second lowest rated movie of the year, and to rub it in more both Twilight Eclipse and Toy Story 3 have each received very good reviews from critics and fans alike, and scored in the 90s on Rotten Tomatoes.

Speaking of Toy Story 3, it rounded out the weekend in a respectable third place with a gross just over $30 million and a collective 3 week gross of just under $300 million. Being the more of a family movie out of the big 3 this weekend, and looking at movies coming soon, we think it will continue to do well until Despicable Me comes out this Friday, which will steal likely take the #3 spot away from Toy Story 3 and move it down to the fourth spot.

Overall, no real shockers over the weekend, but when will Eclipse slow down remains to be seen, with a theater average of over $15,000 still being maintained since day 1.

More to come! Stay Tuned!